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Sheraton Grand Tbilisi Metechi Palace, Georgia
Wednesday, July 15 – Thursday, July 16, 2026
SBC is announcing the eagerly awaited SBC Summit Tbilisi 2026 in collaboration with SMH Global, scheduled for July 15–16 at the Sheraton Grand Tbilisi Metechi Palace.
Following the success of the 2025 edition, which attracted more than 2,000 delegates from 44 countries, the 2026 event is aiming to exceed 2,500 attendees and further strengthen its position in Eastern Europe and Central Asia.
The summit will feature over 70 world-class speakers discussing key industry topics such as regulations, operations, technology, affiliate marketing, and cross-industry partnerships. Sports will again play a key role in this year’s agenda, with dedicated discussions on fan engagement, sponsorship opportunities, media partnerships, and the growing relationship between sports organizations and betting operators. |